Zimmermann 2026
Across 2026, I worked alongside Smile Creative Founder Emil Vrisakis, the Zimmermann team and art directors at Smile to help shape and deliver creative across some of the house's key global moments.
The work moved between campaign, content and experience. High Summer took us to Villa Dorane in the South of France for campaign, accessories and motion; Fall 26 to Torino for the film campaign and behind-the-scenes; and Antibes for a series of summer events spanning lunches, dinners, guest content and an intimate performance by Suki Waterhouse.
For Paris Fashion Week, the work moved front of house, from the digital invitation concept through to guest arrivals, interviews and live social content. Different formats, countries and moments, all helping express one distinctive Zimmermann world.
