Inclusive, human and timely work that explores themes of modern life
Creative Director with experience across global and local brands
Award School tutor 2024
D&AD Shift mentor and lecturer 2023 & 2024
Judging Panel, Cannes Young Lions, Australia PR 2025
No person is an island and no CD works in solitude.
All of my work is in collaboration with great business leaders, clients, designers, creative teams, strategists and suits.
Experience
2023-current
Bashful and Smile Agencies Creative Director, Sydney
Advertising, content, branding and design agency with heritage in retail, FMCG, alcohol, travel, placemaking and fashion.
Development of Bashful Agency offer: delivering cultural resonance with aesthetic intelligence.
Setting the direction for the work across both agencies teams and supporting the Bashful groups growth.
Bashful Agency: Liquorland • First Choice Liquor Market • Vintage Cellars • Chargrill Charlie’s • OPSM • Restaurant branding
Smile agency: H&M • Neuw • Rolla’s • Schwarzkopf Professional • Converse • Witchery • City Chic • Johnny Bigg • By Charlotte
With New Moon Experiential (part of Bashful Group): Kmart
With TMC PR (part of Bashful Group): Sportscraft
2022-2023
Smile Agency Creative Director & Partner, Melbourne
Finding and developing that sticky, exciting sweet-spot – where creative artistry and a purposeful intention combine.
NB First cab off the rank was development of Smile agency rebrand, logo, overseeing site build and agency touch-points rollout.
Experience
2012-2022
Portas Agency London / Melbourne
Servicing global and local, retail and fashion clients. Delivering brand building and performance measured work. Day-to-day management of a tight-knit team, supported with a superb collection of thinkers and doers across the globe.
Australia Post • Blue Inc • Clarks • Habitat • Homie • Mercedes-Benz • Officer’s Club • Puma • Sportsgirl • Sussan • Suzanne Grae • Westfield UK
2010-current
Freelance illustrator
A sneaky side hustle.
Clarks • Esquire magazine • FHM magazine • Westfield
Awards
Ragtrader 2020 M15
Best minds in marketing, awarded to Sportsgirl marketing team
Australian Retail Awards 2018
Excellence in Retail Marketing Award, Be That Girl, Sportsgirl